On August 18th, local time in Kenya, Mr. Rutto K. Erick, Chairman of the Kenya National Confederation of Commerce and Industry (KNCCI), and Mr. Rao Guowei, Partner of Amanbo and Country Managing Director of Amanbo, signed a Memorandum of Agreement (MoA) on comprehensive cooperation between Amanbo and KNCCI at the headquarters of KNCCI in Nairobi.

This cooperation opens a new chapter in the field of digital trade in Kenya. It marks that the two sides are moving forward hand in hand in promoting the sustainable and rapid development of China-Kenya trade and assisting the digital transformation of enterprises, which will bring broad development opportunities for Kenyan merchants and inject new momentum into the Kenyan economy.

The signing was also attended by KNCCI leaders: Mr. Mustafa Ramadhan, Vice Chairman; Mr. Patrick Nyangweso, Chief Executive Officer; Mr. Omarsadik Mohamed Dahiye, Chief of Staff; Advocate Kihara Njuguna, Legal Affairs; and Ms. Rose Mwagi, Executive Secretary.

Kenya National Chamber of Commerce and Industry (KNCCI)

The Kenya National Chamber of Commerce and Industry (KNCCI) is a non-profit sponsoring trade organization registered under the Companies Act, Chapter 486 of Kenya. The main operations of KNCCI are handled from its headquarters in Nairobi, with regional offices in major cities in Kenya and county offices and county chambers of commerce in 47 counties across the country.

The Kenya National Confederation of Commerce and Industry (KNCCI) is a membership-based Trade Support Initiative (TSI) dedicated to protecting the legitimate interests of the Kenyan business community.KNCCI advocates for an enabling environment for business, trade, and investment, and support for enterprise development. KNCCI's membership comprises of micro, small, medium, and large-scale enterprises (MSEs).

KNCCI is the largest and most influential chamber of commerce organization in Kenya, representing the Kenyan government to carry out trade promotion, investment introduction, enterprise services and other work.

Vision - A vibrant and prosperous business community

Mission - To promote and facilitate a sustainable business environment for economic growth and prosperity

Amanbo, the Central African E-commerce Leader

Introduction to Amanbo

Amanbo is a digital foreign trade integrated solution provider focusing on Africa and other emerging markets, specializing in providing digital exhibition platform and overseas localization services. Amanbo has been deeply cultivating the African market for more than 21 years, operating overseas for 19 years and cross-border e-commerce for 12 years.

Amanbo always focuses on the construction of the three core competencies of "platform, service and finance", and comprehensively builds an all-round Internet service ecosystem with digital marketing platform as the core, localized service as the support, supporting cross-border trade, local wholesale and retail, and local distribution mode, and covering logistics and warehousing, finance and payment, human resource service, investment and cultural service platform, and so on. It has built an all-round Internet service ecosystem, including logistics and warehousing, financial payment, human resource service, investment and cultural service platform.

Amanbo, which means "Hello Africa" in Swahili, has been deeply cultivating the African market for 20 years and is recognized as the "leader of African e-commerce" in the industry. Amanbo has been repeatedly reported by domestic and international mainstream media, such as CCTV, Xinhua News Agency, People's Daily, Nanfang Satellite TV, Shenzhen Satellite TV, CNN, Outlook, China and Africa, China Investment, etc., which has formed a good social benefit and industry influence.

Amanbo Platform Advantages

Amanbo always focuses on the construction of the three core competencies of "platform, service and finance", and comprehensively builds an all-round Internet service ecosystem with digital marketing platform as the core, localized service as the support, supporting cross-border trade, local wholesale and retail, and local distribution mode, and covering logistics and warehousing, finance and payment, human resource service, investment and cultural service platform, and so on. It has built an all-round Internet service ecosystem, including logistics and warehousing, financial payment, human resource service, investment and cultural service platform.

01  The core team has more than 21 years of international trade experience, with 18 years of digital operation and localized service advantages abroad.

02  The platform links over 1 million factories in China.

03  A complete digital ecosystem for digital empowerment.

04  OSO online + social + offline, three-dimensional operation support, can effectively help customers get orders and deal.

05  Strong resource integration capability to support the rapid landing of domestic and overseas projects.

KNCCI and Amanbo

The relationship between KNCCI and Amanbo has a long history. Mr. Xuhui Liao, Founder and Chairman of Amanbo, has met and exchanged views with the leaders of KNCCI on many occasions, and Mr. Liao has actively promoted the cooperation between KNCCI and Amanbo, which eventually led to the signing of the Memorandum of Agreement on Cooperation, elevating the cooperation between KNCCI and Amanbo to an unprecedented level.

This partnership Amanbo offers many facilities to KNCCI members to help digital transformation and sustainable development of Kenyan businesses

-Register and open an Amanbo.ke store for free!

-50% discount on DMS Premium for KNCCI members

-Amanbo offers a 50% discount for members

-Provides free sourcing services in China

-Free training and sensitization for KNCCI members

-Business Research Services

-Logistics services

-Offline and online showrooms and marketing for showcasing Chinese suppliers' products, etc.

The partnership will open up new opportunities for KNCCI members and Amanbo sellers to expand their markets, gain access to quality products and services, and increase their competitiveness, said KNCCI President Rutto K. Erick, who said that they encourage members to use the Amanbo platform, which can give new impetus to business growth.

The cooperation between the two sides will fully integrate KNCCI's channel resources, political and business resources and the technical resources of Amanbo OSO's three-dimensional digital trade platform to provide a service platform and guarantee for promoting the digital upgrading and sustainable and rapid development of China-Kenya trade.

At the same time, it helps Chinese sellers to quickly dock with Kenyan import merchants, link with brand agents, avoid the risks of trade and localization, and quickly realize localized operation.